Prior to the 2007 Australian election Jenkins listed the ‘Integrity’ of conservative Prime Minister John Howard (known for making false accusations that asylum seekers were throwing their children into the sea) for sale on eBay. After numerous bids and comments from the public, eBay pulled the listing, officially declaring the Integrity “non-existent”.
Using the name ‘Collective Ideas’, Jenkins and a mate then sent out a press release. The story that the PM’s Integrity had been declared non-existent became national news.
John Howard was booted out of office at the subsequent election.
- Image of empty space
- eBay listing
- Media release